Excellent example of “Transparent” marketing

Have you noticed the trend in online network marketing away from “hype” and towards “transparency”? It used to be you could throw up an online program, and promise things like:
“Doesn’t require any WORK!”
“Don’t need a WEB-SITE!”
“So easy a TRAINED MONKEY can do it!”
“You can take out your BRAIN and still make BILLIONS of dollars!”…
And people [...]